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Intelligent Algorithms May Save Us From Being Overwhelmed by Data
We are in an age of information and connectivity. The amount of available data that a marketer can access is incalculable. With enough dedication, data and creativity, marketers can drill down into...
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How Voice Technology Is Shaping the Future of Search Marketing
Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice...
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The War of Algorithms – A Race to Arms
During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly...
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Can Search Survive in an Age of Conversational UI?
The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversation UIs into our...
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Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile...
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Machine Learning is Much Bigger Than Just Google
There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there is another...
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The Dangers of Data Overload and Decision Fatigue
For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimization – all in the name of making informed decisions. Then you have the tales of small tests...
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Do Successful Businesses Still Need SEO?
You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy...
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5 Ways Machine Learning Will Transform Your Marketing
GDJ / Pixabay Earlier this year, we ran an article explaining why machine learning is much bigger than Google and RankBrain. The technology isn’t just making our search engines and devices more...
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Why Conversational UIs Mean Nothing Without Personalization
The chatbot revolution hit a stumbling block this year after constant hype throughout 2016. By March this year Marketing Land complained that chatbots have struggled to live up to the hype – a stark...
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PPC and SEO: A Match Made In Heaven
Pexels / Pixabay Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others...
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5 Ways Machine Learning Should Change the Way You Do SEO
Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts...
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4 Questions to Ask Before Jumping Into Voice Search This Year
Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered...
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AI in Marketing: We Need More Analysis, Not Analytics
Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to...
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The Marketer’s 3-Minute Guide to Data Science
Stock photo Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article, we give you a quick three-minute...
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The Marketer’s 3-Minute Guide to Machine Learning
As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call...
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The Marketer’s Guide to Chatbots
After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others...
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WordPress 5.0 – Everything is About to Change!
StockSnap / Pixabay WordPress updates its CMS platform multiple times every year and most changes are fairly incremental. Many users never notice the difference from one update to the next but everyone...
View ArticleSearch Marketing in the Context of COVID-19
Last week, while trying to make sense of search marketing in the context of COVID-19, I came across a Warren Buffet quote that read, “Be fearful when others are greedy and greedy when others are...
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End-to-End Optimization of Your Digital Marketing Funnel
The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over...
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Google Insights: Search Trends for Post-COVID-19 Recovery
With countries gradually easing out of lockdowns, businesses are getting ready to open their doors to customers once again. Nobody expects life to return to normal any time soon but the latest data...
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How to Apply a Test and Learn Approach to Your Digital Marketing
A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried...
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3 Ways Companies Use Robotic Process Automation for Marketing
Robotic process automation (RPA) uses software to complete tasks with minimal or no human input. In today’s data-driven marketing environment, RPA can turn big data into smart marketing decisions that...
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How to Scale Your Search Marketing Campaigns
In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation. According to Dentsu’s Ad...
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The Power of Recombinant Data in Search
An overview of recombinant data and how combining data sets such as keyword impressions, page sessions, related search listings, competitor rankings and social media data can unveil transformative...
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