The EU Cookie Law
What is happening? In a little over one months’ time (May 26th), a new law regarding website cookies and other ‘information storing browser technologies’ will come into force. This new law requires...
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Empty Shelves Don’t Get My Vote
An interesting thing happened last night that I would like to share. I arrived home having finished my working day of providing SEO and was settling into the sofa with my girlfriend and our cats. As...
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Do You Serve Penguins?
How can something this cute possibly be bad? Last week Google rolled out a new algorithm update called Penguin. This caused a huge amount of uproar amongst the SEO and the blogs and forums are full of...
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The Importance of Content Marketing
Right then. Here goes. I’m going to try and explain why content marketing is so important to your website, but in order to do this I need you to work with me. What I need you to do right, is pretend...
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Content Marketing: The Epiphanies of Dave and Paul
I am going to skip ahead with this blog and assume that, seeing as you arrived here and are reading this, you already know that content marketing is the most talked about online marketing tactic at...
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5 SEO Myths that Can Seriously Hurt Your Search Rankings
Of all the digital marketing methods, SEO is by far the most misunderstood. Constant changes to how people use the web and the role of search engines mean there’s always something new to think about....
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What Are Chatbots and Why Do You Need One?
Chatbots: of course you’ve heard of them because that’s all people seem to be talking about in the marketing industry right now. However, unlike some trending marketing topics, this is one worth...
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Forget the AdWords vs Social Ads Debate: Use Both or Lose Out
Every time a new marketing approach hits the scene, the same thing happens. For a year or so the marketing community is abuzz with debate. When social media arrived it was search vs social. When email...
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Google Wants to Become the Ultimate Selling Tool for Fashion Retailers
Google’s on a mission to become the ultimate selling tool for fashion retailers with a new experience it’s calling Shop the Look. The search engine is already a trusted tool for people on the lookout...
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5 Tactics Every Retail Marketer Should Be Using In 2017
It’s official: retail marketing is sexy again. The likes of Google, Amazon, Facebook and co. are creating new consumer experiences to shorten the buying journey between those first searches or ads and...
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Only 8% of Shoppers Use Retailer Apps – What Next?
For retailers, mobile apps were the marketing channel that never really took off. A recent study from inMarket found just 8% of shoppers use apps developed by retailers, despite mobile playing a...
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5 Reasons Retail Marketers Are Going Nuts Over Chatbots
Chatbots were the big talking point in digital marketing for 2016 and early signs suggest this year won’t be any different. We haven’t seen one topic make such an impact on the industry in a long time...
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Intelligent Algorithms May Save Us From Being Overwhelmed by Data
We are in an age of information and connectivity. The amount of available data that a marketer can access is incalculable. With enough dedication, data and creativity, marketers can drill down into...
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How Voice Technology Is Shaping the Future of Search Marketing
Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice...
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The War of Algorithms – A Race to Arms
During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly...
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Can Search Survive in an Age of Conversational UI?
The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversation UIs into our...
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Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile...
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Machine Learning is Much Bigger Than Just Google
There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there is another...
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The Dangers of Data Overload and Decision Fatigue
For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimization – all in the name of making informed decisions. Then you have the tales of small tests...
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Do Successful Businesses Still Need SEO?
You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy...
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